The next generation of brand tracking: why modern marketers need real-time insights
Join us for a live webinar about how brand tracking is evolving and why marketers are moving to continuous and easily accessible measurement. Tuesday, December 9 10:30AM EST
The shift to modern, agile brand tracking
Today's marketers need insight at the speed of decision-making. Modern brand tracking provides a continuous pulse on brand performance, enabling teams to react, adapt, and optimize as consumer behavior evolves.
This session is about how agile measurement empowers marketing teams with more visibility, faster strategic alignment, and a deeper understanding of how brands compete for attention and recall.
This isn't a product pitch. It's an honest conversation about agile brand tracking, featuring a global brand that's put it into practice.
What you'll learn
Brand tracking in the bigger strategic picture
See where brand tracking sits as a critical part of the marketing and growth ecosystem and how any time visibility supports faster strategic alignment across the organization.
A real-world case study: Supercell's brand tracking transformation
Hear directly from Supercell's Global Marketing Intelligence Lead on how they modernized their approach to brand tracking across 10 countries. We'll cover:
The decision criteria they used to select the right vendor for agile brand tracking
How to navigate the organization during the transition
Where brand tracking fits in their broader marketing and growth strategy
What Leo would advise doing differently in hindsight
How quick access to data changed decision-making speed and confidence
Beyond funnel metrics: Mental Market Share in action
See how a measurement framework that includes Mental Market Share gives you a real view of the competitive landscape, understanding not just awareness and consideration, but how your brand shows up in consumer’s minds when they’re ready to buy.
Meet the Speakers
Sim Dehra, Global Strategy SVP, Zappi
Leo Delarue, Global Marketing Intelligence Lead, Supercell
Jamie Shacklock, Senior Director, Product Strategy, Zappi